CA pushes for more public engagement in policy communication

Martin Kiplimo-KNA

Communication Authority of Kenya has challenged government institutions to foster a digitally inclusive Kenya by connecting policy to the public.

The CA Director General (DG) David Mugonyi said Regulatory Authorities and Agencies (RAAs) must activate internal communication teams as this is critical in explaining government agenda and achievements to the citizens.

Speaking in Eldoret during the Second Annual RAAs Conference at the University of Eldoret, Mugonyi said the involvement of government communication officers is mostly overlooked, and become an afterthought, yet they are well trained to explain complex policies in a way the public understands.

“They know how to listen, respond and build confidence and ignoring them while solely relying on private media misses the bigger picture,” he said.

The Director further said too often, RAAs rely almost exclusively on private media to shape and deliver their messaging.

“While the media is a vital stakeholder, it should not replace or overshadow internal communication expertise,” he added.

He said the Ministry of Information, Communications and the Digital Economy has designated information and communication officers across various state departments whose mandate is to articulate government initiatives, clarify policy, and respond to public concerns.

Noting that these officers are not mere functionaries, Mugonyi said leaving them out undermines both the quality and coherence of public information.

“They are trained professionals embedded within government structures, who understand both the content and the context of policies. They can tailor messaging to local realities, identify emerging issues early, and help build trust with the public,” he added.

More importantly, he said, is that they ensure consistency so that the government speaks in one voice, with clarity and purpose.

The DG further noted that in this age of misinformation where narratives spread faster than facts, the government cannot afford to have fragmented or outsourced communication.

“RAAs must work together with public communication officers by integrating them into planning, outreach, and feedback loops. This will ensure basic accountability, transparency and public trust,” he said.