Safety and collaboration key to Kenya’s tourism growth,CS Miano

Ahmed Elmawi and Alice Gworo-PCO

The Cabinet Secretary for Tourism Rebecca Miano has called for collaboration to enhance safety and security in the tourism sector in a bid to increase tourist numbers in the country.

The CS, during the 22nd Edition of the Lamu Cultural Festival, said without safety and security, the tourism sector will no doubt stagnate, if not slump altogether.

“This is a solemn fact we ought to acknowledge and step up for without fail,” the Cabinet Secretary said during the opening of the Safety, Security and Communication Management workshop, in Lamu.

The workshop, part of the Ministry’s broader capacity-building initiative, aimed to equip tourism stakeholders with skills and knowledge to tackle emerging challenges such as technological disruptions, environmental changes, and social dynamics. According to Miano, these efforts are vital for positioning Kenya as a premier destination for global travelers.

“Tourism is not just about numbers. It is about experiences, memories, and the assurance of safety. It is the goose that lays golden eggs for our economy,” added Miano.

The CS lauded Lamu for its cultural richness and its growing reputation as a world-class destination. She underscored the role of local stakeholders, particularly beach operators, in shaping tourists’ experiences.

“Your interaction with visitors often sets the tone for their perception of Kenya. By embracing the principles of safety, professionalism, and excellent customer service, you enhance guest experiences and uphold Lamu’s reputation,” she said.

The CS also acknowledged the critical contributions of county governments in promoting domestic tourism, which is now devolved. She stressed the importance of collaboration between national and county governments, as well as partnerships among private and public stakeholders.

“Our duty is to create an enabling environment for joint programming and innovation. This is the only way to develop new tourism products and market Kenya as a top global destination,” said Miano.

Miano also reaffirmed the ministry’s commitment to increasing tourist numbers from 2.1 million to 5 million annually by 2027. Achieving this ambitious goal, she explained, will require dedication, innovative approaches, and enhanced communication strategies to manage crises effectively.

“We must adapt to the challenges of the 21st century with creativity and resilience. This workshop is a vital step in ensuring we stay ahead of the curve,” she added.

Miano urged participants to fully engage in the sessions and use the insights gained to strengthen the sector.

“By working together, we can ensure that Lamu remains a beacon of hospitality, safety, and sustainability in Kenya’s tourism landscape,” she said. 

The Lamu Festival celebrates Lamu’s unique heritage through music, art, dhow races, traditional cuisines and much more, provide a vibrant platform to showcase the county’s rich culture and its appeal as a top tourism destination.